Designer and Jeweller


Serena Fox is an accomplished designer, carver and jeweller whose talents are recognised within the industry and beyond.

A Freeman of the Goldsmiths’ Company, Serena is a regular exhibitor at the Goldsmiths Fair held annually in London. Only those jewellers whose work has an authentic voice, includes hand-making skills and excellent technical and finishing skills are selected to exhibit and sell at the fair. This esteemed, competitive showcase attracts a discerning national and international audience.

Outside of the show, if you would like to view a specific piece – or discuss a Bespoke Commission –  please contact Serena.

Serena Fox Marine Necklace
Serena Fox jewellery designer

Serena Fox at her London studio workshop

Discerning Clients – Jeweller to the jewellers


Serena’s clients have included Garrard the Crown Jewellers, Prince Bernard of the Netherlands, The Worshipful Company of Saddlers, Grocers’ Company and Goldsmiths’ Company, Formula 1, banking institutions, Lambeth Palace and celebrities.



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Inspiration and Influence


Visits to the sea during Serena’s childhood left a deep affinity for the oceans and marine activity. Her designs are influenced by underwater forms of plant and sea life although she occasionally introduces terrestrial design in the form of flora and fauna. She uses many fine coloured gemstones to enhance her work.

Serena studied at Camberwell College of Arts and Crafts and learned silversmithing before becoming the jewellery designer she is today. All designs are made by Serena and the team she shares with her husband Richard in their London workshop.

Ethically Sourced Jewels

Serena’s travels around the world, sourcing precious, ethically sustainable gems – as well as her observations of marine and sea life – greatly influence her designs.

She can be seen by appointment at her London studio.

Serena Fox jewellery

Sketches by Serena are the start of the design process

Serena Fox Chondrus Seaweed Earrings with Aquamarine
Serena Fox Chondrus Seaweed Earrings model
Jewellery by Serena Fox Seahorse Silver Bangle with Aquamarine
Seahorse Silver Ring designed by Serena Fox

Serena Fox Bespoke Commissions

Individually Designed Pieces

Contact Us


Serena Fox
Fox Silver Ltd
8-28 Milton Avenue



+44 (0)20 8683 3331