Serena brings creativity and expertise to everything she designs.

Serena’s undoubtable creativity meets technicality. Solving elegant ideas into dynamic designs that are comfortable, sustainably conscious and beautiful pieces that will last a life time. Treasures you can treasure forever.

A pair of transparent glass earrings with swirling patterns, gold hooks, and small gemstones on the hooks, set against a gray background.
Pair of gold and silver earrings with turquoise teardrop stones and small diamonds.
Gold ring with an oval green gemstone on a light green textured background.
A gold ring with a large rectangular light blue gemstone set in a unique prong setting on a pink surface.
Silver swan-shaped jewelry holder with a turquoise eye, placed on a light blue textured background.
Silver wire bracelet with a green stone setting on a pink textured background.
Gold necklace with a large, leaf-shaped pendant containing a patterned brown and black stone, lying on a light green surface.
Gold necklace with a central opal, pearl accents, and turquoise teardrop charms, on a light green background.
Gold necklace with green stones, a small clear gemstone, and flame-shaped decorative elements on a beige background.
A silver bookmark with a red tassel on a beige surface.
Gold bracelet, inspired by ocean bubbles with circular links and blue and green stones on a blue textured surface.
A gold wide cuff bracelet decorated with small pink, purple, and black stones, placed atop a pink textured surface.
A gold whiskey flask, shaped like a teardrop placed on a blue textured background, with a personalised inscription on its surface.
Silver palm leaf statement bracelet on light green background.
Silver ring with a square-cut red gemstone and decorative swirl designs, resting on a sandy surface.
Silver jewellery earring with moonstone cabochons, resting on a green surface.
Pair of silver earrings with green, blue, and clear gemstones arranged in a leaf pattern, displayed on a light blue background.
Gold ring with a large, blue oval gemstone set in an intricate, tree branch-like design against a beige background.

SERENA IS ENDLESSLY INSPIRED BY THE SEA, OCEANS AND WATERS THAT SURROUND OUR PLANET.

  • Serena works with a team of passionate thinkers and doers, dedicated to building with purpose and beauty. Curiosity and pushing boundaries drives everything we do.

  • Serena believes in keeping things luxurious, elegant, and human. Every design starts with observing the world around us and ends with something Serena is so proud to share.

  • From friends and family far and wide to friends we have not yet met and seasoned brands, we partner with people who care about doing things with passion and fine materials.